90 I have been asked by those in charge of this forum to talk about the communication program that is broadcasted by Sharjah TV and Radio, which was known by “ the Direct Line.” The organizers have added it to Government Communication Forum because of its successes and here we say there is great difference between them, and to display this lets demonstrate each on its own. Governmental Communication: It starts from authority down to general public. Direct Line, which takes an opposite path starting from the general public to authority which is why we call it public communication . Governmental Communication has many slides which happens sometimes because of the mixing of the electoral and political communication, and other times because of advertising the authority owning that communication, as for public communication represented in Direct Line is aimed at serving the public, and to demonstrate these objectives as follows: 1. Driving dialogue with citizens and civil society. 2. Accompanying behavior change in the major fields of public service such as health, security, roads and so on … And working to push national policy and developing it in order to invest for citizens. 3. Informing citizens, the media and civil society of the works of governmental institutions. 4. Introducing and advertising services provided by public authorities to citizens. 5. Advertising Government’s decisions concerning decrees
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