His Highness Sheikh Dr Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, has adopted the "Al Faya" identity for natural honey food and therapeutic products, which is affiliated with the Sharjah Agriculture and Livestock Production EST (Ektifa). It reflects the connection between man and nature.

The identity of "Al Faya" combines simplicity and symbolism to represent the distinguished honey products, related products, and beekeeping. Its overall design resembles a vibrant flower, symbolising communication and renewal between nature and humans. The shapes forming the identity depict three wings that stand for growth, integration, and renewal, while the golden dot in the centre embodies purity and generosity. The top point reflects the shape of a bee.

Al Faya honey is a key component of sustainable agricultural development. It aims to promote the growth of the beekeeping sector in Sharjah. Al Faya's products complement Sharjah's ambitious series of projects in food security and provide natural organic items for safe and healthy consumption by community members, including wheat, agricultural produce, vegetables, dairy, poultry, and other high-quality, nutritious products.